His legacy

Alain Bouchard (2012)

Photo credit : Couche-Tard archives

Inspiring words

Alain Bouchard proudly founded a Québec multinational with a clear vision and trusted team.

Credit : Alain Bouchard's speech upon receiving his honorary doctorate from Université Laval (2017). — only available in French

It is my humble wish that my experience might convince some young people to become entrepreneurs. The life of an entrepreneur is the most impassioned you can imagine… You get to reinvent yourself every day!


The mentor

Alain Bouchard au HEC

The “Professor for a Day” event, during which Mr. Bouchard met MBA and Accélérateur Banque Nationale students (2017).

Photo credit : HEC Montréal

Alain Bouchard et Judith Fetzer

Alain Bouchard, founder of Couche-Tard, and his “adopted” entrepreneur, Judith Fetzer, founder of Cook It (2017)

Photo credit : André Pichette, La Presse

“Being an entrepreneur means inventing yourself,” said Alain Bouchard. “It’s always given me more pleasure than pain. I tell entrepreneurs that the best way to succeed is to surround yourself with people who are better than you.”

In 2016, Alain was one of five mentors who participated in the Adopt Inc. context that aims to give a leg up to the next generation of entrepreneurs. Among the 25 entrepreneurs in contention, Alain chose to “adopt” Judith Fetzer, the founder of start-up Cook It, a company that makes meal kits that can be ordered online and delivered to your home. Under the tutelage of her mentor, the company made its first acquisition. And their collaboration didn’t end there. Cook It recently teamed up with the chain to offer its dishes in all Couche-Tard locations.

Local pride and worldwide success

Alain Bouchard built an enterprise that has become global model. He disrupted an entire industry. The simple corner stores of the 1980s have become indispensable local establishments for consumers, and this the world over.

In 2014, Alain Alain stepped down from his position as President and Chief Executive Officer at Couche-Tard and now serves as Executive Chairman of its Board of Directors. In this capacity, he continues to share his entrepreneurial fire and ambition to grow and to inspire his team.

Québec boasts its share of success stories, but the global success Alain achieved is pretty rare. It inspires others to follow in his footsteps—there are no limits, and Alain Bouchard has shown us how to do it!

RÉAL RAYMOND, President and Chief Executive Officer, NATIONAL BANK from 2002 to 2007 and Corporate Director